The Rise of the “18-Hour City”: Investing Beyond the Metro
Follow the Starbucks. An “18-Hour City” is a place with a thriving economy, nightlife, and BPO sector, but without the extreme congestion of a 24-hour capital like Manila. Think Iloilo City, Santa Rosa, or Angeles. The “Quality of Life” Premium Talent is moving to these cities because they offer city wages with provincial stress levels. […]
Follow the Starbucks. An “18-Hour City” is a place with a thriving economy, nightlife, and BPO sector, but without the extreme congestion of a 24-hour capital like Manila. Think Iloilo City , Santa Rosa , or Angeles . The “Quality of Life” Premium Talent is moving to these cities because they offer city wages with provincial stress levels. Real estate prices here are still in the “Growth Phase,” whereas Manila is in the “Mature Phase.” Spotting the Trend Look for the BPOs. Look for the international coffee chains. If they are opening branches, the property prices are about to jump.
