The “Wow” Factor: Investing in Century Properties
Not for the Boring. Century Properties is famous for “Branded” real estate. Trump Tower. Versace Home (Milano). Paris Hilton (Azure). Missoni (Acqua). These buildings scream for attention. The Airbnb Magnet Because these buildings are visually stunning and have massive amenities (like man-made beaches), they are absolute killers on Airbnb. Tourists click on the photo of […]
Not for the Boring. Century Properties is famous for “Branded” real estate. Trump Tower. Versace Home (Milano). Paris Hilton (Azure). Missoni (Acqua). These buildings scream for attention. The Airbnb Magnet Because these buildings are visually stunning and have massive amenities (like man-made beaches), they are absolute killers on Airbnb. Tourists click on the photo of the “Beach in the City” (Azure) or the “Waterfall” (Acqua). The Auction Angle Sometimes, the “Pre-Selling” prices of these branded units were very high due to the marketing hype. Buying them at Auction/Secondary Market prices brings the cost down to reality, allowing you to enjoy the high rental demand without the inflated entry price. Design on a Discount Get the Versace look for a bank auction price.
